Product Review: ReaLemon Lemon Juice

This is just a quick review of an ordinary product that has recently introduced a new twist.

I was at the supermarket tonight shopping for laundry soap when I noticed something out of place in the juice aisle.  ReaLemon is currently packaging a spray nozzle with its 945 mL bottles of lemon juice, along with a booklet explaining how to use lemon juice as a household cleaner.

This is a brilliant marketing idea that is also environmentally responsible.  Many household cleaners contain petroleum products (a non-renewable resource that is a huge source of greenhouse gases), ammonia (highly toxic, and plays havoc with older municipal water treatment systems), chlorine (don’t get me started on chlorine!), and other harmful chemicals.  ReaLemon’s product is 100% lemon juice from concentrate.

The downside is that the package contains no information about sustainable sourcing of the lemons, support for organic agriculture, fair trade, or other responsible business practices.  But substituting lemon juice for any of the chemicals above in your daily cleaning is definitely a positive step.

The best part is that ReaLemon didn’t have to change their product at all.  It’s already 100% natural and biodegradable, and therefore very responsible.

Responsibility Score:

Environmental: Very good
Social: No claims evident
Quality: Very good
Price: Very good
Overall rating: Good